What employers look for on your social media

what employers look for on social media

Inappropriate rants and drug and alcohol abuse. Here’s what employers look for on your social media.

We all know by now that potential employers are looking at candidates’ social media accounts during the hiring process. This is nothing new. Employers want to get an idea of who you are as a person, and looking at your Instagram, Facebook, and Twitter accounts is a great way to do that. They will also look at your LinkedIn, but they know you’re putting on your professional face on LinkedIn and that it doesn’t tell the whole story.

More than 90% of hiring managers check a candidate’s social media

Lots of studies have been conducted to learn what exactly it is that hiring managers are looking for on those social pages.  A new one has added to the available information. A survey by Skynova survey found that 62% of hiring managers always or often checked a job applicant’s social media profile(s), nearly 30% sometimes check, and just 2.2% never do.

What employers look for on your social media

Asked why they check social media, hiring managers said the top five reasons were:

  • To get additional details about their professional background
  • To get a sense of their personality
  • To look for inappropriate rants
  • To gauge their potential fit with the organization
  • To see if their profile reflects drug use
  • To see if their social media is consistent with the image they present
  • To see if their profile reflects alcohol abuse
  • To ensure their online persona is professional
  • To validate their qualifications
  • To screen for self-absorbed candidates
  • To check for extreme political opinions
  • To look for examples of their creativity

So, if we didn’t know this already, you’re more likely to get hired if your social media doesn’t make you look like an angry, ranty, self-absorbed substance abuser who lied on their resume.

Keep politics off LinkedIn

The survey also asked whether political posts would affect a manager’s decision to hire someone and found that, while a majority said it would have no impact, 25.2% said political posts would “somewhat positively” impact their decision and 17.6% said it would “somewhat negatively” impact their decision. Smaller numbers said it would have a stronger impact with 3.6% saying it would “negatively” influence their decision and 14% saying it would “positively” impact their decision. Hiring managers also thought that LinkedIn was the most inappropriate platform for politics. Here’s an infographic from Skynova.

Is it time to clean up your social media for the job search? Here’s how.

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