Marketing strategies to use in the job search

Marketing strategies to use in the job search

Think like a marketer, get noticed, and get the job. Here are three marketing strategies to use in the job search.

The job search is an exercise in marketing yourself. And, so you should be thinking like a marketer.

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

This is the job search in a nutshell. You want to create, communicate, and deliver offerings that have value for customers — in this case, potential employers – their clients and partners, and society at large. How do you communicate these things effectively? Start with some basic marketing principles.

Here are three marketing strategies that will help you get the job.

Have a strategy

Speaking of strategies. Successful marketing requires a strategy and so does your job search. You’ll be most successful if you have a goal and a plan for how you’re going to get there. Rather than just scrolling for jobs online and tossing your resume at them, decide what job(s) you want (which still may involve scrolling around to see what’s out there for which you’re suited), then map the steps you’re going to take to get there. This plan may involve networking, research, upskilling, updating application materials and online pages, and more.

Know your competition

As it is in business, so it is in marketing, so it is in the job search. You have to know who you’re competing against. This isn’t necessarily easy, since you can’t call up employers and ask to see the resumes of your fellow job applicants. But you can bop around LinkedIn looking for people with similar job titles to yours and compare your “about” section, your experience, and your skills to theirs. How do you stack up and can you improve your situation by rewriting sections, focusing on key skills, adding soft skills, and upskilling? Would writing articles help you stand out? This is key. How can you know how to beat the competition if you don’t know who they are?

Know your target market

Similarly, it pays to get to know your target market. These are the employers you want to work for. Research the companies and the hiring managers you want to connect with. How can you reach these people and get on their radar, so that they know who you are and will pay special attention to your application materials when they come through? In marketing, we do something called “personas” in which we create fictional representations of actual customers and devise real plans for reaching them. Figure out what your target market values and what matters to them, then find ways to connect over these things, on LinkedIn, in your cover letter, and in the interview.

These marketing strategies are a great way to get started on your targeted job search. Good luck!

Find a job you love

Looking for better work?

Explore job postings, create alerts, save resumes, and more on CareerBeacon.

You may also like:

Career Advice

How to find your next job – even before it’s advertised

You don’t have to be psychic to tap into job opportunities that are available, but not publicly posted yet. You just need to be connected. The vast pool of unadvertised positions that companies are actively seeking to fill is sometimes called ‘the hidden job market.’ There are many reasons why

Career Advice

Losing just 16 minutes of sleep can affect your job performance

Bad news for working parents and insomniacs: losing just 16 minutes of sleep a night can affect your job performance. This is according to a new study by researchers are the University of South Florida, published in Sleep Health (Journal of the National Sleep Foundation). The study founds that people

Career Advice

If you didn’t get the job, it might not be your fault

If you didn’t get hired for a job for which you thought you were a perfect fit, it might not be your fault. Sometimes other factors come into play that have little or nothing to do with you. Here are a few factors that could easily have prevented you from